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Consumers and Sustainability: Food and Beverage, Personal Care, Household Cleaners, and OTC Medications and Supplements The CPG markets covered are food and beverage, personal care, household cleaners, and OTC medications and supplements. Sustainability means different things to different people. Asked to identify what the term means to them, consumers most frequently respond "the ability to last over time" (76%) and "the ability to support oneself." Sustainability is also strongly associated with environmental concerns, whereby consumers are being challenged to develop and express an "eco-consciousness" in their daily habits and purchases. Thus, nearly half of consumers associate sustainability with conserving natural resources and with recycling. ( http://www.bharatbook.com/Market-Research-Reports/Consumers-and-Sustainability-Food-and-Beverage-Personal-Care-Household-Cleaners-and-OTC-Medications-and-Supplements.html ) But using "eco-conscious&

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