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Cheapest auto insurance at Buy Car Insurance OnlineAuthor: Mansi Gupta A car is almost always your first major investment. It unceasingly remains dear and it becomes as important as buying a car, to protect it against accidents, fire, theft etc. Above all this, it is law binding to have an insurance policy in place before you use your vehicle. But auto insurance can get to be a can of worms if proper care is not taken while buying one. So, before you buy your auto insurance make sure that you survey the market and know all the availabilities offered by different insurance companies. Liability coverage is the minimum insurance required by your car. This requirement might vary slightly from state to state depending on the local rules of the place. Whether you require a collision, comprehensive, emergency roadside service or a gap insurance added to the liability coverage is for you to decide. You can take the decision depending on your car and the kind of usage you have. Understanding

Super size marketing strategies – does it work?Author: Robert Johnston Does size matter? Size has always been an issue from the bedroom to the boardroom. In both rooms, people would brag, albeit more discreetly in the former, 'Mine is bigger than yours.' But what does this mean in the marketing sense? Or more accurately, does size really matter in marketing your business? The old school has espoused the 'mine is bigger than yours' paradigm where marketers and business owners go out of their way to super size everything for their clients without regard to the consequences. To describe this phenomenon, let me illuminate you with these promotional strategies: • A large number of Friendster and Facebook friends • A large number of Twitter followers • A large number of mailing list • A large gathering of people in a PR event • A large number of custom envelopes and print envelopes • A large number of print ads • A large number of hits Marketers everywhere push for