Skip to main content

Super size marketing strategies – does it work?

Super size marketing strategies – does it work?Author: Robert Johnston

Does size matter? Size has always been an issue from the bedroom to the boardroom. In both rooms, people would brag, albeit more discreetly in the former, 'Mine is bigger than yours.' But what does this mean in the marketing sense? Or more accurately, does size really matter in marketing your business?

The old school has espoused the 'mine is bigger than yours' paradigm where marketers and business owners go out of their way to super size everything for their clients without regard to the consequences.

To describe this phenomenon, let me illuminate you with these promotional strategies:

• A large number of Friendster and Facebook friends
• A large number of Twitter followers
• A large number of mailing list
• A large gathering of people in a PR event
• A large number of custom envelopes and print envelopes
• A large number of print ads
• A large number of hits

Marketers everywhere push for bigger is better on the assumption that raw numbers of things mean that you will increase your sales or market share.

Sounds logical, right? But what is the downside of some of these super sized strategies?

If you push for a long list in your Friendster and Facebook account, people will be turned off because they would know that it is being used as a marketing gimmick. Rather than becoming a marketing tool, these accounts become sources of derision.

A bigger email lists is prone to spamming and indiscreet actions with thousands of people who really don't know or care about your product or service viewing your site just for the sake of viewing it. You may also cut corners in terms of gathering their email details. If you market to this type of list, you could end up being branded a spammer and losing all credibility.

Yes, big PR events and stunts can be a great way to build brand awareness, but they can also be extremely costly and may not result in actual increases in sales for your business.

Big is good in a way; but a small handful of loyal customers is better because you don't spend more. So, the next time you are tempted to "get more" take a deep breath and work out what exactly do you want more of, and how specifically can you get more of what you truly need and less of what you don't.
About the Author:

Visit these pages for more information on custom envelopes and print envelopes

Article Source: ArticlesBase.com - Super size marketing strategies – does it work?

Comments

Post a Comment

Popular posts from this blog

Successful Weight Loss Tips And Program

10 Strategies for permanent weight loss 1.   Exercise is essential for weight loss It's nothing new, but exercise is probably the most important predictor of whether you will succeed at long term weight loss and weight loss maintenance. In order for exercise to be helpful in weight loss, you should strive for a minimum of five 30 minute sessions per week. The good news is that recent research has shown that three 10 minute sessions in a day are as good as one 30 minute session. This helps many in combating the old "no time for exercise" excuse. Be certain to find something you enjoy. You'll be more apt to stick with it. Try walking with a friend, joining an intramural sports league, participating in outings with a group like The Sierra Club, or trying some classes at your local gym. Once you give exercise a chance, you will begin to enjoy its positive benefits on your psyche as well; you will literally become "hooked." 2.   Weight loss and weight trainin...
1 comment
Read more

5 Essential Questions Every Business Blogger Must Ask (And Do Not Start a Blog Until You Do!)

Are you thinking about starting a blog? Considering the various powerful permutations and profit potential that bringing one into your marketing mix can offer? Congratulations! It's a great decision, and one that I firmly believe is one of the brightest and most bodacious strategies you can use to exponentially explode, improve and amplify your business building efforts. (and fast) But in my view, one of the biggest mistakes people make when starting a blog are NOT things related to a lack of ideas, or technical specifics or any other lack of "know how". Instead, they tend to be problems that arise out of NOT asking the right questions before you begin. Let's take a look at a few of the ultra important ones, and the sort of stuff that can not only make or break your blog, but also are ultra important to your business, and LIFE overall. - Are you TRULY an Expert? (if you are blogging for business, especially as "service" related business where you are off...
Post a Comment
Read more

What is Duodenal Ulcer and How to Diagnose?

The condition referred to as Duodenal Ulcer is one that typically announces itself as a sharp, severe pain in the upper part of the abdomen (the Epigastrium), appearing when a person is hungry and the stomach is empty. Essentially, duodenal ulcers are caused by too much acid in the stomach; when the acid proves too strong for the protective inner lining of the duodenum (the part where the stomach joins the small intestine), it starts, in effect, burning a hole in the stomach wall. It is this crater, or ulcer, which results in pain, particularly when there is no food inside the stomach to use up the acid that is being produced. Patients who develop duodenal ulcers usually tend to get relief from their pain by taking some milk, bland food or antacid tablets (like milk of magnesia), which can neutralize the excess acid. The danger of duodenal ulcers is that they erode the stomach wall - either perforating (so that the contents of the stomach leak out into the abdominal cavity) or erod...
1 comment
Read more